Brand Guidelines That Create Alignment for Teams

Whether you are a small brand, or Fortune 500 corporation, having a set of brand guidelines is table stakes for effective marketing.

Mad Fish Digital develops brand guidelines to inform all aspects of marketing, and keep your team and partners in alignment with your brand.

Our design team develops brand guidelines which cover the following areas:

  • Primary and Secondary Color Palette Definitions 
  • Definition of correct and incorrect logo usage
  • Typography Requirements for Print & Digital Assets
  • Brand Story & Mission Statement
  • Definition of Brand Tone & Voice
  • Photography Usage Recommendations
  • Brand Expression (brand examples in digital and physical spaces)

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Download a sample of our Brand Guidelines by adding your contact details below. 

Your contact details are kept secure, and will never be sold. We may send you a follow up email to see if you have any questions for our team.

Brand Guidelines That Create Alignment

Our team of design strategists are trusted by some of the biggest names in tech, healthcare, education and consumer goods. Our brand guidelines are relied upon by In-house marketing teams across the globe from mid-size businesses to fortune 500 companies.

Higg logo
Deer Valley Resort logo
Northwest Primary Care logo
Palmer College of Chiropractic logo
Kaiser Permanente logo
Washington State University logo

Creating Elevated Client Experiences Through High-Touch Service, Driven by Results


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Brand Guidelines That Mistake-Proof Creative Development

Create alignment for logo/icon usage, typography, brand spelling, color palletes, capitalizations, design texture usage and more.

Alignment Amongst Marketing Teams

Whether your marketing team is comprised of tenured brand veterans, or innovative up and coming specialists, proper brand guidelines are necessary for keeping effective marketing teams on the same page.

Scale Marketing Efforts More Efficiently

Scaling a fast paced high-growth business requires efficient teams and multiple marketing partners. Having comprehensive brand guidelines removes guess work, and reduces marketing rework.


Your dedicated design strategist will spend the time getting to know you, your industry, your brand, your goals and your team. We guide our clients through a comprehensive intake process that helps us to develop hand crafted brand guidelines that allow your marketing to make waves!

Brand Asset Analysis & Review

Mad Fish Digital leverages the latest in market research and brand analysis technologies. Our team spends the time to review your existing marketing assets as well as current asset usage across digital and traditional marketing channels. Through in-depth team interviews we gain an understanding of your brand, and what you should mean to your target audience.

Brand Guidelines Development

Upon completing a thorough brand assessment, our team does the work to develop the brand guidelines and requirements. We solidify the definitions surrounding your mission & tone, logo and icon usage, color pallets, website typography and more.

Guidelines Review & Collaboration

Once the heavy lifting is complete, your dedicated design strategist will walk your team through the newly developed brand guidelines via a collaborative online review session. We understand that questions and situational nuances will arise on a brand's marketing journey and the Mad Fish Digital design team is always available for collaborative support calls.

people at a desk collaborating with a laptop

Our Team of Content Marketers Hold Experience in a Wide Variety of Industries

Mad Fish Digital brings the experience and understanding necessary for delivering cutting edge content marketing strategies that arm your team with the data needed to maximize your website's potential.

Destiny case study image

Destiny - Financial Brand

Design Strategy

Learn how our design team helped to define the Desitny brand. From the logo and color pallete design to physical credit card designs the Mad Fish Digital design team helped bring concept to reality for the consumer credit card brand.

Read the full case study
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Park City Restaurant Assoc - Hospitality

Content Marketing & SEO

Learn how our SEO focused content strategy delivered a 150% increase in organic search traffic and 148% incresae in online goal completions for the Park City Area Restaurant Association.

Read the full case study
BLD NW case study image

BLD PNW - Event Conference

Event Design & Marketing

In 2019 Mad Fish Digital worked with the BLD PNW to design the branding and identity for the popular northwest event. Learn how the Mad Fish Digital design team created a cohesive look and feel for the conference using hand made illustrations and other assets to design a physical experience for conference attendees.

Read the full case study
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1305 NW 18th Ave Portland, OR 97209