Discovery

Your dedicated design strategist will spend the time getting to know you, your industry, your brand, your goals and your team. We guide our clients through a comprehensive intake process that helps us to develop hand crafted brand guidelines that allow your marketing to make waves!

Brand Asset Analysis & Review

Mad Fish Digital leverages the latest in market research and brand analysis technologies. Our team spends the time to review your existing marketing assets as well as current asset usage across digital and traditional marketing channels. Through in-depth team interviews we gain an understanding of your brand, and what you should mean to your target audience.

Brand Guidelines Development

Upon completing a thorough brand assessment, our team does the work to develop the brand guidelines and requirements. We solidify the definitions surrounding your mission & tone, logo and icon usage, color pallets, website typography and more.

Guidelines Review & Collaboration

Once the heavy lifting is complete, your dedicated design strategist will walk your team through the newly developed brand guidelines via a collaborative online review session. We understand that questions and situational nuances will arise on a brand's marketing journey and the Mad Fish Digital design team is always available for collaborative support calls.