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Content Marketing Strategies

We Recognize that with good strategy, marketing teams achieve great results.

Our comprehensive content strategies start with an analysis of your current efforts, we then leverage research and data to identify your audience and define personas, determine what platforms they use, and which content types will stand out in your industry so you can reach your target audiences. 

  • In-depth audience research & digital persona development
  • Content audit & evaluation of current efforts
  • Competitor content research & landscape analysis
  • Keyword research & mapping
  • Content plan by persona types, tactic, frequency, and KPI goal

Checkout our Work Firsthand

Download an example of our content strategy by adding your contact details below. 

‍Your contact details are kept secure, and will never be sold. We may send you a follow up email to see if you have any questions for our team.

What Our Clients Are Saying

“I was extremely impressed with how on point their team was with the strategy.”

-Joe Rohan
CEO, 360 Enterprises



“Responsive, knowledgeable and consistent”

-Mary Babitz
CEO, Cascade Sciences



“Smart, friendly and practical people”

-Brian Bates
Web Communications Manager, Washington State University



“Honest, dedicated and knowledgeable”

-Kurt Fuchs
CEO, Gish's Furniture

Content Strategies That Deliver 

Our team of experienced content marketers are trusted by some of the biggest names in tech, healthcare, education and consumer goods. Our content strategies are relied upon by In-house content marketing teams across the globe from mid-size businesses to fortune 500 companies.

Instart logo
Deer Valley Resort logo
Northwest Primary Care logo
Palmer College of Chiropractic logo
Kaiser Permanente logo
Washington State University logo

We create elevated client experiences through high-touch service, driven by results

89
NPS

2020 Net Promoter score percentage, rated by our clients

24
STRONG

number of full time US based team members dedicated to helping you succeed

17
YEARS

number of years brands have worked with Mad Fish Digital as their trusted marketing partner

Audience Discovery, Analysis & Segmentation

Our content strategies include market research, audience data, and persona information from multiple exclusive data sources. Each strategy is tailored specifically to our client's brand, industry, as well as services and/or products.

Which social media sites does your audience use when making purchasing decisions?

Our content strategies include a color coded matrix of social media sites for our clients to easily visualize high priority channels.

Which content types should you be focusing on?

Our team builds a comprehensive content roadmap so your team knows which content asset types to create. Content types include: video, downloadable PDFs, images, landing pages, blog posts, articles etc...

Discovery

Your dedicated strategist will spend the time getting to know you, your industry, your brand, your team and their capabilities. We guide our clients through a comprehensive intake process that helps us to execute with efficiency and develop content strategies that make waves.

Comprehensive Analysis

Mad Fish Digital leverages the latest on-page analysis technology and licensed market research to develop a comprehensive analysis of audiences and their online habits. From this research, our team develops multiple audience segments to inform digital content, and marketing efforts.

Bridging the Content Gap

Upon completing a thorough audience analysis and development of key audience segments, our team analyzes our client's website to identify the current gaps between the content that their target audiences are looking for, and current website content.

Content Strategy Review & Collaboration

Your dedicated Mad Fish Digital strategist will walk you and your team through the full content strategy in 1 to 2 online sessions. Mad Fish Digital will answer any questions around our strategy and support your team as they work to execute the strategy. Depending on your team's bandwidth, Mad Fish Digital is also available to provide design assistance and ongoing content creation creation services through an additional scope of work. Whether it's one meeting or five follow ups, our team stands behind our strategies, and is with you every step of the way.

people at a desk collaborating with a laptop

We are a team of Brilliant Content Marketers With Experience in a Wide Variety of Industries

Mad Fish Digital brings the experience and understanding necessary for delivering cutting edge content marketing strategies that arm your team with the data needed to maximize your website's potential.

Pacific Yurts case study image

Pacific Yurts - DTC Brand

Organic Search Strategy

Learn how our technical site audit helped Pacific Yurts achieve a 20% increase in organic search traffic and 183% increase in online leads.

Read the full case study
Park City Restaurant Association case study image

Park City Restaurant Assoc - Hospitality

Content Marketing & SEO

Learn how our SEO focused content strategy delivered a 150% increase in organic search traffic and 148% incresae in online goal completions for the Park City Area Restaurant Association.

Read the full case study
Northwest Primary Care case study image

Northwest Primary Care - Healthcare

Content Marketing & SEO

Learn how Mad Fish Digital's multi-year SEO strategy delivered a 1,664% increase in organic search traffic through technical SEO, on-page SEO, content marketing, video, social media and more.

Read the full case study

About Mad Fish Digital

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Our team of experienced digital marketers plans, builds, and implements scalable digital lead acquisition strategies on a daily basis. Stay in the loop on our latest happenings and strategies we're excited about.

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1305 NW 18th Ave Portland, OR 97209